--- title: 2027 中国时尚品牌伦敦市场进入计划 | 傲兰百盛 × Flair description: 2027 中国时尚品牌伦敦市场进入计划：伦敦 Showroom 六个月品牌驻留、伦敦时装周 Collective Runway 与独立品牌发布，由傲兰百盛（Orchid Blossom Arts）统筹，Flair 提供伦敦 Showroom 与 Runway 资源。 image: https://www.orchidblossomarts.com/hubfs/flair-2027/hero-runway.jpg --- [![Orchid Blossom Arts](https://www.orchidblossomarts.com/hs-fs/hubfs/OBA%20logo%201%20black.png?width=163&height=82&name=OBA%20logo%201%20black.png "Orchid Blossom Arts")](https://www.orchidblossomarts.com/?hsLang=en) - [Initiatives](https://www.orchidblossomarts.com/programme) - [Projects](https://www.orchidblossomarts.com/projects) - [News](https://www.orchidblossomarts.com/blog) [![Orchid Blossom Arts](https://www.orchidblossomarts.com/hs-fs/hubfs/OBA%20logo%201%20black.png?width=163&height=82&name=OBA%20logo%201%20black.png "Orchid Blossom Arts")](https://www.orchidblossomarts.com/?hsLang=en) - [Initiatives](https://www.orchidblossomarts.com/programme) - [Projects](https://www.orchidblossomarts.com/projects) - [News](https://www.orchidblossomarts.com/blog) [![OBA logo 1 black](https://www.orchidblossomarts.com/hs-fs/hubfs/OBA%20logo%201%20black.png?width=150&height=82&name=OBA%20logo%201%20black.png "OBA logo 1 black")](https://www.orchidblossomarts.com/?hsLang=en) - [Initiatives](https://www.orchidblossomarts.com/programme) - [Projects](https://www.orchidblossomarts.com/projects) - [News](https://www.orchidblossomarts.com/blog) ![Flair runway, London](https://www.orchidblossomarts.com/hs-fs/hubfs/flair-2027/hero-runway.jpg?width=1179&height=1650&name=hero-runway.jpg) 中文 EN 傲兰百盛 × FLAIR · 伦敦 2027 Orchid Blossom Arts × Flair · London 2027 # 中国时尚品牌 进入*伦敦* Chinese fashion, landing in *London* 2027 中国时尚品牌伦敦市场进入计划 The 2027 London Market Entry Programme 长期实体展示、时装周发布，以及持续的行业接触 —— 一个围绕市场进入设计的完整方案。 Long-term physical showcase, a London Fashion Week presentation, and continuous industry contact — a programme designed around market entry. [预约品牌评估Book a brand assessment →](https://www.orchidblossomarts.com/flair-2027#contact) [查看三条路径Explore the three routes](https://www.orchidblossomarts.com/flair-2027#routes) **21 Berners St** 伦敦 W1T 3LPLondon W1T 3LP **6 个月months** 最短合作周期Minimum residency **2027.02 / 09** 伦敦时装周档期London Fashion Week **£500 起from** 月度合作方案Monthly programme London · 2027 · Showroom / Runway 01 项目定位Positioning ## 建立国际市场品牌存在感， 而不是一次伦敦亮相 An international presence — not a one-off appearance 围绕市场进入设计：长期实体展示、时装周发布，以及持续的行业接触。 Designed around market entry: a long-term physical showcase, a London Fashion Week presentation, and continuous industry contact. 01 ### Showroom 展厅 在伦敦市中心建立至少六个月的品牌展示据点。 A brand showcase base in central London for a minimum of six months. 02 ### Runway 走秀 完整的伦敦时装周制作，而不仅是一个走秀名额。 A complete London Fashion Week production — not simply a slot on a schedule. 03 ### 行业连接Industry connection OBA 负责整体协调，确保品牌在伦敦真正落地。 OBA coordinates the whole programme so the brand genuinely lands in London. ![London showroom interior](https://www.orchidblossomarts.com/hs-fs/hubfs/flair-2027/showroom-space.jpg?width=1672&height=941&name=showroom-space.jpg) 02 项目路径Programme routes ## 三条进入伦敦市场的路径 Three routes into the London market 根据品牌阶段和目标，选择不同的伦敦落地方式。 Choose the route that matches your brand's stage and objectives. ### [01Residency 伦敦 Showroom 驻留计划London Showroom Residency London Showroom Residency 低门槛建立伦敦市场存在。 在市中心拥有持续六个月的品牌据点。 A low-threshold way to establish a London presence — a six-month brand base in the city centre. £500 每月 · 6 个月起per month · 6 months minimum](https://www.orchidblossomarts.com/flair-2027#showroom) ### [02Collective 时装周 Collective 走秀LFW Collective Runway London Fashion Week · Collective 伦敦时装周期间的品牌发布。 完整制作，按造型计算。 Brand presentation during London Fashion Week, with a complete production, priced per look. £900 每套造型per look](https://www.orchidblossomarts.com/flair-2027#runway) ### [03Independent 伦敦品牌发布计划London Brand Launch Independent Brand Show 独立大秀 + 市场进入。 从场地到传播的整体项目。 An independent show plus market entry — a complete project from venue to communications. 按项目报价Quoted per project 依品牌规模与需求Based on requirements](https://www.orchidblossomarts.com/flair-2027#flagship) ![Showroom interior at 21 Berners Street](https://www.orchidblossomarts.com/hs-fs/hubfs/flair-2027/showroom-space.jpg?width=1672&height=941&name=showroom-space.jpg) 03 伦敦 Showroom 品牌驻留London Showroom Residency ## 在伦敦拥有 至少 6 个月的品牌据点。 A London base for at least six months. £500 每月per month **6 个月months** 最低合作周期Minimum commitment **每周Weekly** 时尚活动与行业交流Events & networking 21 Berners St · London W1T 3LP 通过持续的线下活动与行业交流，让品牌在时装周之外也有被发现、建立关系与产生销售机会的可能。 Continuous offline events and industry contact give the brand the chance to be discovered, build relationships and create sales opportunities beyond fashion week. [咨询驻留方案Enquire about residency→](https://www.orchidblossomarts.com/flair-2027#contact) ![Collective runway finale](https://www.orchidblossomarts.com/hs-fs/hubfs/flair-2027/runway-collective.jpg?width=1325&height=1648&name=runway-collective.jpg) 04 伦敦时装周 · Collective RunwayLondon Fashion Week · Collective Runway ## 完整的走秀制作， 不是一张排期表上的名字。 A complete runway production — not a name on a schedule. £900 / 每套造型/ per look 完整走秀制作均包含Every production includes - *01*模特及 CastingModels & casting - *02*妆发Hair & make-up - *03*造型Styling - *04*灯光与音响Lighting & sound - *05*场地与后台Venue & backstage - *06*官方摄影Official photography - *07*视频制作Video production - *08*走秀前试装Pre-show fitting **2027 年 2 月February 2027** Collective 已满 · 独立秀仅剩 1 个名额 Collective fully booked · 1 independent show slot remaining **2027 年 9 月September 2027** Collective 与独立秀均可申请 Applications open for Collective and independent shows 2027 官方排期及最终活动信息以主办方 / BFC 最终公布与合同确认为准。 The 2027 official schedule and final event details are subject to organiser / BFC confirmation and contract. 05 核心方案Core programme ## 伦敦市场进入计划 London Market Entry Programme 将长期展示、时装周发布与伦敦项目协调结合在一个完整方案中。 Long-term showcase, fashion week presentation and London project coordination in one integrated programme. £9,500 项目费用Programme fee - **6 个月6 months** 伦敦 Showroom 品牌驻留 London Showroom brand residency - **8 looks** 伦敦时装周 Collective Runway London Fashion Week Collective Runway - **OBA** 伦敦项目协调与品牌落地支持 London project coordination and on-the-ground brand support 6 个月 Showroom + 8 套造型 Runway，OBA 全程协调伦敦项目落地。 6 months Showroom + 8 looks Runway, coordinated end to end by OBA. [锁定核心方案Secure the programme→](https://www.orchidblossomarts.com/flair-2027#contact) ![Models on the Flair runway](https://www.orchidblossomarts.com/hs-fs/hubfs/flair-2027/runway-finale.jpg?width=2000&height=1226&name=runway-finale.jpg) 06 品牌价值Brand value ## 从一次亮相， 延伸为持续的市场连接。 From a single appearance to an ongoing market connection. - Showroom 持续展示A continuous showcase - Runway 品牌发布时刻The brand's moment - 行业连接Industry 持续触达与关系沉淀Sustained reach and lasting relationships ![Runway look, black gown](https://www.orchidblossomarts.com/hs-fs/hubfs/flair-2027/editorial-black.jpg?width=887&height=1242&name=editorial-black.jpg) 07 我们的服务What we do ## 让品牌真正能够 在伦敦落地执行 Making the programme genuinely deliverable in London 由 OBA 统筹品牌与伦敦当地团队之间的沟通、准备和执行，让项目以一个完整方案落地。 OBA coordinates communication, preparation and delivery between the brand and the London team, so the project lands as one coherent programme. 01 ### 准备Prepare 品牌资料 · 系列确认 · 时间规划Brand materials · Collection confirmation · Timeline 02 ### 协调Coordinate Flair · Showroom · Runway · 物流与执行Flair · Showroom · Runway · Logistics & delivery 03 ### 落地Deliver 现场协调与行业资源连接On-site coordination and industry introductions 04 ### 延续Continue 时装周后继续跟进并沉淀伦敦市场关系Follow-up after fashion week; consolidating London relationships ![Editorial look, two models](https://www.orchidblossomarts.com/hs-fs/hubfs/flair-2027/editorial-duo.jpg?width=887&height=1250&name=editorial-duo.jpg) 08 可选品牌推广服务Optional brand promotion ## 核心方案聚焦落地执行， 品牌传播可按需追加 The core programme focuses on delivery. Communications can be added as needed. 采访Interview*Interview* 创始人 / 设计师专访与品牌故事 Founder / designer interview and brand story 新媒体Digital*Social & digital* 面向中国市场的社交媒体与编辑内容 Social media and editorial content for the China market PR / 媒体支持PR support*PR & media* 根据品牌需求配置额外媒体与传播服务 Additional media and communications services as required 内容再利用Repurposing*Content* 将走秀素材转化为可持续使用的营销内容 Turning runway assets into durable marketing content 以上服务为可选增值项目，可按需求另行配置与报价。 These services are optional add-ons, scoped and quoted separately. ![Editorial look, red dress](https://www.orchidblossomarts.com/hs-fs/hubfs/flair-2027/editorial-red.jpg?width=441&height=617&name=editorial-red.jpg) ![Independent show look](https://www.orchidblossomarts.com/hs-fs/hubfs/flair-2027/runway-monochrome.jpg?width=886&height=1241&name=runway-monochrome.jpg) 09 旗舰方案 · 独立品牌秀Flagship · Independent show ## 伦敦品牌发布计划 London Brand Launch 独立大秀 + 伦敦市场进入 + OBA 整体项目协调。 An independent show + London market entry + full OBA project coordination. 根据品牌规模与需求，按项目报价。 Quoted per project, based on brand scale and requirements. - **2027.02Feb 2027** 独立秀仅剩 1 个名额1 independent show slot remaining - **2027.09Sep 2027** 独立秀与 Collective 均可申请Independent and Collective both open [咨询独立品牌秀Enquire about an independent show→](https://www.orchidblossomarts.com/flair-2027#contact) ![Runway, cobalt gown](https://www.orchidblossomarts.com/hs-fs/hubfs/flair-2027/runway-blue.jpg?width=887&height=1241&name=runway-blue.jpg) 10 适合哪些品牌？Who it's for ## 适合希望在伦敦建立真实市场存在的中国时尚品牌。For Chinese fashion brands ready to build a real presence in London. 01 ### 独立设计师品牌Independent designers - 已有完整系列A complete collection ready - 希望获得国际发布节点Seeking an international launch moment - 需要专业走秀制作Needs professional runway production 02 ### 成长型时尚品牌Growing fashion brands - 希望建立伦敦展示Wants a London showcase - 积累海外内容资产Building international content assets - 接触本地行业资源Access to local industry 03 ### 成熟中国品牌Established Chinese brands - 计划拓展欧洲市场Plans European expansion - 寻找海外品牌背书Seeking international brand credentials - 需要长期市场存在Needs long-term market presence 04 ### 品牌升级 / 发布项目Brand upgrade / launch - 新品系列发布New collection launch - 国际公关节点International PR moment - 独立品牌秀需求Independent show required 从 Showroom 驻留到 Runway，再到独立品牌发布，OBA 可根据品牌目标规划适合的伦敦路径。 From Showroom residency to Runway to an independent launch, OBA plans the London route that fits your goals. 11 2027 项目时间表2027 timeline ## 从 Showroom 驻留 到伦敦时装周期间的品牌发布 From Showroom residency to a London Fashion Week launch 建议品牌尽早确认档期，以预留展示、系列准备及物流时间。 We recommend confirming dates early to allow time for showcase, collection preparation and logistics. 2026 年 11 月 16 日16 Nov 2026 ### SHOWROOM 启动SHOWROOM OPENS 六个月品牌驻留计划正式开放。 The six-month brand residency officially opens. 2027 年 2 月 20–21 日20–21 Feb 2027 ### 2 月伦敦时装周期间品牌发布秀February LFW presentation 品牌独立走秀 · Collective 已满 · 剩余 1 个名额。 Independent brand show (Collective full; 1 slot remaining). 2027 年春季Spring 2027 ### 9 月时装周筹备September preparation 品牌招募开启、系列确认、内容与物流准备。 Brand recruitment, collection confirmation, content and logistics. 2027 年 9 月September 2027 ### 9 月伦敦时装周期间品牌发布秀September LFW presentation Collective 与独立品牌秀均可申请。 Collective and independent shows both open. 档期与名额可能调整，以最终书面确认及签约为准。 Dates and availability may change; subject to final written confirmation and contract. 12 如何开始How to start ## 从品牌评估到伦敦落地， 由 OBA 贯穿整个项目。 From brand assessment to landing in London, OBA runs the project throughout. **品牌评估Brand assessment***01* 资料Materials 品牌定位与系列Brand positioning and collection 目标市场Target market 预算与时间Budget and timing 匹配方案Matching 确认适合的进入路径Identifying the right entry route **方案确认Programme confirmation***02* 档期Dates Showroom / Runway 项目范围Scope 费用与合同Fees and contract 执行计划Delivery plan 锁定资源与时间表Securing resources and timeline **伦敦执行London delivery***03* 落地On the ground 样品与物流 · 试装与现场Samples and logistics · Fitting and on-site 行业活动Industry 行业交流与资源连接Networking and introductions 后续跟进Follow-up 持续沉淀品牌在伦敦的市场关系Consolidating the brand's London relationships 具体执行范围以最终项目方案及合同为准。 Specific scope is subject to the final programme and contract. ![Flair editorial portrait](https://www.orchidblossomarts.com/hs-fs/hubfs/flair-2027/closing-portrait.jpg?width=987&height=1650&name=closing-portrait.jpg) 13 下一步Next step ## 让你的品牌在伦敦 被看见、被体验、*被连接*。 Let your brand be seen, experienced and *connected* in London. 品牌评估 → 方案确认 → 锁定 2027 档期。 由傲兰百盛（Orchid Blossom Arts）负责项目统筹，Flair 提供伦敦当地 Showroom 与 Runway 资源。 Brand assessment → programme confirmation → secure your 2027 dates. OBA (Orchid Blossom Arts) leads project coordination; Flair provides the London Showroom and Runway resources. Showroom→ Runway→ 行业连接Industry connection→ 品牌增长Brand growth [邮件咨询Email us→](mailto:xiaoyu@orchidblossomarts.com?subject=2027%20London%20Market%20Entry%20Programme%20%C2%B7%20Brand%20Enquiry) [下载完整宣传册（PDF）Download the brochure (PDF)](https://www.orchidblossomarts.com/hubfs/flair-2027/OBA-Flair-2027-Brochure-CN.pdf?hsLang=en) 业务联系Business enquiries [xiaoyu@orchidblossomarts.com](mailto:xiaoyu@orchidblossomarts.com) [info@orchidblossomarts.com](mailto:info@orchidblossomarts.com) 主办与统筹Programme & coordination 傲兰百盛 Orchid Blossom Arts 伦敦 · 上海 Orchid Blossom Arts London · Shanghai [orchidblossomarts.com](https://orchidblossomarts.com?hsLang=en) 注：媒体报道、买手合作及销售结果不作保证；档期、名额与第三方安排以最终书面确认和合同为准。 Note: media coverage, buyer partnerships and sales outcomes are not guaranteed; dates, availability and third-party arrangements are subject to final written confirmation and contract. 预约品牌评估Book assessment → ![OBA logo white](https://www.orchidblossomarts.com/hs-fs/hubfs/OBA%20logo%20white.png?width=163&name=OBA%20logo%20white.png "OBA logo white") Let's connect the world with arts. - [Contact us](https://www.orchidblossomarts.com/contact) - [Terms & Condition](https://www.orchidblossomarts.com/terms-and-conditions) - [Privacy Polocy](https://www.orchidblossomarts.com/terms-and-conditions) - [Become a partner](https://www.orchidblossomarts.com/contact) - [Internship](https://www.orchidblossomarts.com/internship-cv) **Orchid Blossom Arts Ltd** (Registered company number **16485403**). ©All Rights Reserved [Follow us on Facebook](https://www.linkedin.com/company/orchid-blossom-arts/) [Follow us on Facebook](https://www.youtube.com/@orchidblossomarts)