Shanghai International Jewellery & Fashion Functional Zone

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The Zone

This local government-supported Shanghai International Jewellery & Fashion Functional Zone serves as a key platform for international jewellery and fashion brands looking to enter or expand in the Chinese market. The zone integrates design, culture, commerce, and innovation—offering policy support, international exhibition space, and industry collaboration opportunities.

As the Zone's global partner, OBA will lead international outreach efforts, co-organise cultural and design exchange initiatives, and support global brands in navigating the opportunities within China’s luxury and creative sectors.

This collaboration marks an important milestone in OBA’s mission to foster deeper connections between the international brands and China's jewellery, fashion, design and luxury market.

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Benefits & Support for International Brands

By joining the Shanghai Jewellery & Fashion Zone, brands can leverage a full range of government and industry resources to accelerate market entry and build long-term visibility in China.

Qualified brands may benefit from tailored policy guidance, funding and rebate opportunities up to 400K USD, gain access to premium business and exhibition spaces within the Zone. Our team works directly with local authority departments to ensure each brand receives practical, on-the-ground support that matches its business needs.

 

China jewellery market

How to Participate

The Shanghai Jewellery & Fashion Zone welcomes international brands that value design innovation, craftsmanship, and long-term commitment to the China market.


Learn more? Please fill the form below to access the introduction guide.👇

Shanghai International Jewellery
FAQs

Who is behind this project?

The project is officially supported by the Shanghai Municipal Government and the Huangpu District Government, with strategic guidance from local commerce, cultural, and economic departments. Its overseas promotion is managed by official representatives, ensuring international brands receive reliable support and streamlined access to the Chinese market.

What are the benefits for international jewellery and fashion brands joining the Zone?

Participating brands gain access to:

  • Government incentives such as funding, space support, and potential tax rebates.

  • Fast-track market entry through official partner introductions and regulatory facilitation.

  • High-profile exposure at major Shanghai events, exhibitions, and cross-industry showcases.

  • Networking opportunities with Chinese distributors, designers, and investors.

What types of businesses or partners are suitable for this program?

The Zone welcomes high-end jewellery brands, fashion houses, design studios, retail operators, technology innovators, and cultural or creative institutions. Both established brands and emerging designers are encouraged to participate if they bring innovation, craftsmanship, or international collaboration value.

Why choose Shanghai and Huangpu District for global brand expansion?

Shanghai is China’s fashion capital and financial centre, ranking among the world’s top luxury and retail markets. Huangpu District, home to The Bund, Nanjing Road, and Yu Garden, offers unmatched visibility, cultural prestige, and access to both domestic and international consumers—making it the ideal location for global jewellery and fashion brands entering China.

What kind of facilities do we have?

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What kind of international collaboration opportunities are available within the Zone?

The Zone actively encourages cross-border partnerships between global and Chinese brands. Opportunities include co-branded product development, joint exhibitions and showcases, designer residency programs, and academic or cultural exchange projects with Shanghai’s leading art and design institutions. These initiatives aim to foster creativity, innovation, and sustainable growth within the international jewellery and fashion ecosystem.

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